Saturday, 5 September 2009

The Process of Making a Music Video

The Process of Making a Music Video

In the beginning of the year, Jake and Jim came in to see us and they talked us through the process of making a music video. This will come in very useful to us in the future, especially if we decide to go down that path for a career.

Below is a summary of what they told us and what the process included.
1. A commissioner from a record company will put out a single track and send it off to directors or production companies that may be suitable.

2. Then the directors would pitch an idea for the track, which would be based on a brief that was given to them by the record company

3. The record company will then choose the best pitch and then they will allocate a budget. Producer then will look after budget and arrangements for the process.

4. After this, the director of photography, along with the art director, would then over-look the planning for the look of the music video and the details which would be included in this would be, locations, actors, shoot etc.

5.Shoot takes place- usually one day

6. The editor would then get together all the footage over a few days and then the artist and record company would then see this and suggest any ideas which they may have.
7. Editor would then add in effects and get the final version ready.

8. The video is then sent to the client and played on the suitable place, e.g TV.


When making this music video, we didn't really follow this process to a T but we may have done a few aspects of it without realising. We pitched our ideas to Becky and got feedback on what was good and what changes we could make. This included a few of the stages and was very useful in moving on in our project. I also did a bit of planning which included looking for locations, actors etc and this would be included within the process too.
I think that when referring to this process, I could have got our project done a lot more smoothly and by realising this I think that we will use it in the future.

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