Target Audience

Even though we are making this vide for a client, we still need to consider the target audience when making this video. I think the target audience for this video would be a females that are 17-18 years old. These girls will be in full time education and quite clever and determined to get good grades.

They would spend most of their free time; hanging out with mates, at local gigs (such as the junction or corn exchange), at starbucks, mostly with friends or working in a job they aren't interested in.

This target audience will most likely wear; converse, dirty jeans and band t-shirts.

Also they would probably play an instrument like guitar and they will spend most of their money on school supplies and coffee.

The audience that will buy her music will probably either buy it on iTunes or download it for free on things like BitTorrent as opposed to buying the cd in a store and they are probably already fans of Becky's music.